Prime Highlights-
- Foodics has introduced “Forward Together,” a support programme aimed at helping food and beverage operators manage rising costs and tight profit margins across the Middle East and North Africa.
- The initiative focuses on financial relief, revenue growth, and operational support to give restaurant owners more flexibility and stability in challenging market conditions.
Key Facts-
- The company is offering flexible payment terms on subscriptions for both new and existing customers to ease cash flow pressures.
- Foodics is providing free access to its digital ordering tools, including online ordering systems and self-service kiosks, to help businesses increase sales without extra cost.
Background-
Foodics has launched a new initiative to help food and beverage businesses across the Middle East and North Africa deal with rising supply chain costs and shrinking profit margins that are putting pressure on operators across the region.
The programme, called “Forward Together,” brings together a package of practical measures covering financial relief, revenue growth, and operational support, designed to give restaurant owners more breathing room as market conditions remain challenging.
Among the headline offerings, Foodics is extending flexible payment terms on subscriptions to both new and existing customers. The move is a direct response to the cash flow pressures many businesses in the sector are facing, giving owners more control over their outgoings at a time when every dirham counts.
The company is also opening up free access to its digital ordering tools, including online ordering platforms and self-service kiosk technology. For many smaller operators, these tools have historically been an added cost. Making them available at no charge gives businesses a realistic path to reaching more customers and growing their revenue without taking on additional risk.
The broader message from Foodics appears to be one of partnership rather than simply product promotion, an acknowledgement that when the businesses it serves struggle, the wider industry feels it. Whether the programme delivers meaningful relief will ultimately depend on how widely it is taken up across the region.
