Prime Highlights:
- AdsAdvisor has launched in the MENA region to support mobile businesses with better marketing and growth tools.
- The platform aims to solve challenges such as scattered data, high creative costs, and complex UA workflows.
Key Facts:
- The MENA mobile market is expanding quickly due to rising in-app revenues and a growing gaming audience.
- AdsAdvisor includes features like Asset Lab, UA Automation, and advanced forecasting to help teams work faster and improve performance.
Background:
AdsAdvisor, a marketing platform from MY.GAMES has started operating in the MENA region. It helps mobile businesses in gaming, fintech, lifestyle, and health & fitness grow using data insights.
The MENA mobile market is expanding fast, driven by rising in-app revenues, more gamers, and higher demand for clear user acquisition (UA) practices. However, marketing teams often struggle with scattered analytics, limited iOS performance tracking, high creative costs, and time-consuming workflows. AdsAdvisor helps solve these problems by combining analytics, forecasting, creative management, and UA automation into one platform.
Eugene Chernysh, COO of AdsAdvisor, said that teams in MENA are growing quickly but often don’t have one place to track marketing, finances, and creative work. “With experience managing dozens of high-performing mobile products and a combined annual spend exceeding $100 million, we are bringing our expertise to help businesses grow efficiently and compete on a global scale,” he said.
The platform offers more than 200 customizable metrics, advanced iOS analytics with SKAN attribution, and probabilistic attribution for networks like Unity and AppLovin. AdsAdvisor makes creative work easier with Asset Lab, and UA Automation lets users upload ads directly to Meta, TikTok, YouTube, Google Ads, and other platforms.
New features like Business Modeling for planning budgets and Playable Reformer for updating playable ads save time and cut costs. To mark its launch in MENA, AdsAdvisor has introduced a referral program that offers commissions for companies, media partners, and influencers.
By focusing on clear insights and efficiency, AdsAdvisor helps mobile businesses in MENA improve campaigns, lower costs, and grow successfully.
