Prime Highlights
- Omnicom Media Group MENA has expanded Wissam Najjar’s role, appointing him as Chief Commercial Officer.
- The move forms part of a broader regional transformation aimed at strengthening client delivery and commercial operations.
Key Facts
- Najjar has been with Omnicom Media Group MENA for more than four years.
- The company is introducing a new operating model across MENA to bring specialist capabilities closer together and improve regional collaboration.
Background
Omnicom Media Group MENA has appointed Wissam Najjar as Chief Commercial Officer, expanding his responsibilities as the company advances a broader transformation of its regional operations.
The announcement forms part of a wider restructuring effort designed to strengthen collaboration across markets and bring specialist capabilities closer together.
The company said the changes aim to improve how it supports clients across the Middle East and North Africa while responding to the growing complexity of the media landscape.
Najjar has been with Omnicom Media Group MENA for more than four years and has held several leadership responsibilities during that period. In his expanded role, he will oversee commercial functions across the region and help drive greater alignment between teams and markets.
Commenting on the appointment, Najjar said scale creates value when expertise and resources are connected effectively. He noted that closer integration of commercial capabilities would allow the company to respond more quickly to client needs, apply knowledge consistently across markets and help businesses maximize returns on their media investments.
The appointment comes as media companies across the region respond to shifting consumer trends and rapid changes in technology. Many agencies are increasingly focusing on integrated solutions and stronger commercial capabilities to meet evolving client needs.
Elda Choucair, Chief Executive Officer of Omnicom Media Group MENA, said the changes are aimed at strengthening performance and helping clients achieve better business results in an increasingly complex media environment.
The expanded role reflects the company’s efforts to streamline operations, strengthen regional collaboration and deliver more consistent support to clients across MENA.
